TARA  ASACHI

Marketing Manager

Xodafez Streetwear | July 2025-Present

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• Drove 31% increase in followings across Instagram, Facebook, and TikTok after leveraging emerging social media trends to inform content strategy while remaining aligned with brand image.

• Delivered a 40% rise in sales conversions through weekly promotional story posts and email/SMS marketing blasts, using tactics of scarcity, exclusive offers, product recommendations, and design cues pushing CTAs.

• Managing a $20,000 annual marketing budget, allocating resources across content shoots, targeted advertisements, influencer partnerships, and promotional prints for events to maximize impact.

• Overseeing all aspects of content shoots with models, from creative direction and styling to studio booking and sample pull logistics, ensuring polished campaign assets that reflect the brand’s identity.

• Leading a team of social media interns to expand content creation while maintaining brand consistency, improving workflow efficiency and strengthening overall brand awareness

 

Marketing Manager

Kid Friendly Pediatric Dentistry | June 2023-May 2025

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• Drove 55% growth in viewer engagement at a leading dental practice after pioneering in-house digital content creation initiatives and establishing an exceptional brand presence on Instagram and TikTok.

• Generated a 40% increase in new patient recruitment per month through strategic social media and branding redesign, demonstrating effective lead generation tactics and target demographic analysis.

• Designed branded gift sets as incentives that drove growth in Google ratings from 4.5 to 4.9 stars and Yelp ratings from 4.3 to 4.8 stars, enhancing brand image and credibility

 

Client Services Associate

GateMaker Community Marketing | June 2022-Jan 2023

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• Led end-to-end influencer campaigns across Instagram, TikTok, and YouTube, including sourcing, outreach, product gifting coordination, community engagement, and performance metrics tracking.

ELEMIS

• Drove ELEMIS to #8 in the 2022 US Skincare EMV Rankings (CreatorIQ) by leading targeted influencer seeding initiatives, leveraging strategic sourcing to maximize earned media value and brand visibility.

• Coordinated paid partnership contracts and served as the main point of contact with influencers and talent managers, ensuring approved content was delivered on time and campaigns ran smoothly.

• Conducted systematic product research to create personalized gifting mailers for high-priority influencers, tailoring selections to their skincare needs to maximize campaign impact.

Milk Makeup

• Generated 200+ influencer posts driving 35K–2.6M views each for the Future Fluid Concealer launch through strategic product seeding after sourcing and virtually color-matching 350 creators.

• Drove 12.1% growth in total reach after leading organic seeding campaign across Instagram, TikTok, and YouTube, demonstrating knowledge of beauty influencer communities.

O.P.I (Wella Company)

• Curated a roster of 250 nail technician influencers across Instagram and TikTok aligned with campaign initiatives to ensure a strategic earned media rollout that maximized total reach and impact.

 

Social Media Marketing Intern

Muscle Hoodies (now Muscle Era) | Nov 2021-Apr 2022

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• Generated 100+ influencer posts with 12,000–4.2M views after leading end-to-end product gifting to fitness micro-influencers aligned with brand and campaign initiatives.

• Independently conceptualized, filmed, and edited 200+ in-house TikTok posts for brand and product marketing, generating views ranging from 10,000 to 2.1 million views and an increase of 20,000 followers.

• Drove a 36% increase in sales conversions by designing eye-catching digital marketing blasts that tapped into ‘GymTok’ community trends and leveraging call-to-actions to incentivize purchases.

• Owned all direct message correspondence and community engagement on Instagram and TikTok, building personalized and lasting relationships with consumers, influencers, and talent management agencies