TARA  ASACHI

Social Media Manager

Shiva Roghani, DDS | June 2023-Present

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• Drove 55% growth in viewer engagement at a leading dental practice after pioneering in-house digital content creation initiatives and establishing an exceptional brand presence on Instagram and TikTok.

• Generated a 40% increase of new patient recruitment per month through strategic social media and branding redesign, demonstrating effective lead generation tactics and target demographic analysis.

• Designed a goodie bag incentive campaign that drove growth in Google ratings from 4.5 to 4.9 stars and Yelp ratings from 4.3 to 4.8 stars, creating a strong foundation for brand image and credibility.

• Collaborated with contractors to execute paid content creation and user-generated content (UGC) campaigns aligned with marketing objectives, ensuring cohesive messaging across all channels.

 

Client Services Associate

GateMaker Community Marketing | June 2022-Jan 2023

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Client: Milk Makeup

• Supported the successful Future Fluid Concealer launch after sourcing and virtually color-matching 350 Influencers, collectively generating 200+ posts with views ranging from 35,000 to 2.6M views.

• Drove 12.1% growth in total reach after leading end-to-end earned media seeding campaign across Instagram, TikTok, and YouTube, demonstrating knowledge of beauty influencer communities.

• Mastered Tribe Dynamics (CreatorIQ) for all sourcing, performance metrics tracking, and social listening.

• Owned all direct message and email outreach as well as community engagement across Instagram and TikTok, building personalized and impactful connections with influencer onboards and talent managers.

• Executed end-to-end coordination of product sends for gifting rounds, ensuring seamless delivery.

Client: ELEMIS

• Achieved #8 ranking in 2022 US Skincare Brands EMV Records after leading influencer seeding initiatives.

• Mastered Tribe Dynamics (CreatorIQ) for all sourcing, performance metrics tracking, and social listening.

• Activated paid partnerships with powerhouse influencers, ensuring delivery of approved paid content.

• Owned all email communication with influencer and talent management agencies, sparking new relationships with potential partners and strengthening existing partnerships to build long-term rapport.

• Curated product selections for gifting to high-priority influencers, tailored uniquely to their individual skin needs and preferences, further strengthening client’s relationship with community.

Client: Wella Company - O.P.I

• Sourced 250 mid-tier and established nail technician influencers aligned with both brand and campaign initiatives, ensuring an efficient earned media campaign groundwork before initiating outreach.

• Mastered Tribe Dynamics (CreatorIQ) for all sourcing, performance metrics tracking, and social listening.

• Streamlined communication processes and improved efficiency by taking ownership of all direct message copywriting tasks, laying a solid foundation for impactful outreach and engagement strategies.

• Documented, analyzed, and delivered detailed performance metrics of client’s active Instagram and TikTok community, providing key data to internal team for strategic planning and decision-making.

 

TikTok Marketing Intern

Muscle Hoodies (now Muscle Era) | Nov 2021-Apr 2022

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• Led end-to-end seeding of micro-Influencers aligned with brand and earned campaign initiatives, championing hundreds of posts on TikTok with views ranging from 12,000 to 4.2M views.

• Independently conceptualized, filmed, and edited 200+ in-house TikTok posts for brand and product marketing, generating views ranging from 10,000 to 2.1 million views and an increase of 20,000 followers.

• Spearheaded a successful TikTok content strategy by capitalizing on latest trends in the fitness community ('GymTok’) and leveraging UGC, resulting in a rapid growth of 36% in total reach over a 1-month period.

• Owned all direct message correspondence and community engagement on Instagram and TikTok, building personalized and lasting relationships with consumers, influencers, and talent management agencies.