Gisou Miami Pop-Up:
A Buzz-Worthy Moment
WHO
Negin Mirsalehi, pictured below, founded Gisou to raise awareness on the importance of bees in our ecosystem and to inspire new generations of beekeepers.
Gisou—the IT-girl of haircare products. A brand that emerged from a love for honey bees and passion for haircare.
Using honey from her family's 6th generation of beekeeping, Negin has spearheaded a new age of haircare and skincare products that has revolutionized the industry.
In 2025, Gisou hosted a 5-day pop-up event in Miami, Florida for their 'Tinted Honey Infused Lip Oils' product launch, receiving all the buzz on social media.
WHAT
A Full Sensory Experience:
Taste – Fruity mocktails inspired by lip oils.
Smell – Wildflower scented hair perfumes.
Sight – Vivid, Miami-esque storefront design.
Touch – Hydrating hair & lip oils for testing.
Sound – Live DJs setting the vibe all day long.
HOW
Gisou streamlined the shopping experience with physical order forms, making product selection quick and easy for guests. Just like the effortlessness in adding items to your online cart, a simple checkmark makes shopping choices seamless...
The pop-up transported guests into a Miami-esque night with moody, ambient, and sultry decor. Every detail immersed guests in a nightlife-inspired atmosphere that perfectly reflected the brand’s bold, playful identity.
Guests explored the new lip oils through a set of signature mocktails, each inspired by a different shade. The tasting experience made the collection tangible and memorable, letting attendees connect with the products in a fun, immersive way.
more coming soon...